February 2026

February 28, 2026

Priority lists in audience syncs. Syncs exclude members who qualify for a higher-priority audience in the same list.
Access filters in audience syncs. Audience syncs respect the access filters of the user who runs them; access filters are assigned to groups.

Golden records. Build one record per resolved profile, with a survivorship rule for each attribute.
Incremental identity resolution. Identity graphs process only changed rows between periodic full rebuilds.
Splits in audience syncs. Send a single split group of an audience to a destination.

Identity resolution. Merge records across models into unified profiles with identity graphs, merge and limit rules, and a profile explorer.
Identifier families. Match plaintext and hashed variants of the same identifier.
Scheduled trait evaluation. Compute traits in your warehouse on a schedule and use them in audiences.

Events. Collect events from your apps and servers with write keys.
Event contracts. Validate events against a schema and choose to allow, warn on or block violations.
Event forwarding and transformations. Route events to destinations in real time and reshape them with your own JavaScript.
Consent management. Define consent categories, map them to TCF purposes and set their default state.
Organizations. Group workspaces under an organization, with org owners and admins who can access every workspace in it.
Scheduled syncs and loaders. Run syncs and loaders on a cron schedule, and connect loaders with OAuth.

50 new destinations. Advertising, marketing automation, CRM, analytics, cloud storage, warehouses and more.
Braze, Salesforce, HubSpot and Google Sheets destinations. Connect with an API key or sign in with OAuth.
Destination catalog. Browse destinations by category and search.
Audience estimates and previews. See an audience’s size and sample members before you sync it.
Audience syncs. Send audiences to destinations.
Sync runs. Run a sync on demand and follow its run history.

Faster syncs for large models, with native change tracking on Snowflake and Databricks.

Syncs. Sync model data from your warehouse to destinations, sending only the rows that changed.
Destination permissions. Grant workspace roles specific permissions on each destination.

Snowflake and Databricks sources. Connect your warehouse with password, key-pair, token or OAuth authentication.
Step-by-step connection tests. See each check as it runs, with suggested SQL to fix anything that fails.
Roles, groups and invitations. Invite members by email, organize them into groups and control access with granular permissions.
Workspace settings. Rename a workspace, set its default role and manage members.

Sign-in and workspaces. Sign in with email and password, Google or SSO, and switch between workspaces.