August 2026
August 31, 2026
New
- Braze Currents event source. Stream Braze Currents engagement events in with a built-in Braze Currents schema.
Improvements
- One API Keys page. AI and REST API keys now live as two tabs of a single API Keys page under Governance.
- Clearer destination configuration sections. Default values on a destination and per-sync destination settings have clearer names, and the sync settings are expanded when you create a sync.
- Better relationship diagram. Large schemas fit on screen, relationships show their direction, entity types are colour-coded and arranged nodes keep their place.
Fixes
- Bug fixes in models and API keys.
- Reliability improvements for event forwarding.
August 30, 2026
Improvements
- Updated documentation for realtime events and realtime audiences.
August 29, 2026
Improvements
- Simpler warehouse setup. Describe a new working location straight from the dropdown while setting up a warehouse, without saving it first.
- Faster entry checks for reactive orchestrations.
Fixes
- Bug fixes in warehouse settings.
August 28, 2026
New
- Android SDK. Send events from native Android apps.
- iOS SDK. Send events from native iOS apps, via Swift Package Manager or CocoaPods.
Improvements
- Reuse stored warehouse credentials. Pick a credential your workspace already holds when connecting a new warehouse.
- Clearer Snowflake and Databricks setup. The setup script now reflects where you chose to keep working tables, and compute is no longer asked for twice.
- Event forwarding into Databricks now works on Azure and AWS as well as Google Cloud.
- Faster schema browsing on Redshift.
Fixes
- Bug fixes in Customer 360.
- Bug fixes for BigQuery warehouses that use a separate billing project.
- Bug fixes in deletion rules and event ingestion.
August 27, 2026
New
- Reactive orchestrations. Orchestrations can respond when new events arrive or a wait expires, with the schedule acting as a safety net.
- Change feeds for BigQuery syncs. Eligible BigQuery syncs read only what changed instead of re-scanning the whole model every run.
- Zeotap Agent labels what it creates. Items Zeotap Agent created are marked as such in the UI.
Improvements
- Orchestration runs show warehouse work. See how much warehouse work each run did, and orchestrations skip work at steps nobody is waiting at.
- Live Event Stream explains silence. The stream now tells you why no events are showing instead of just reporting it is disconnected.
Fixes
- Bug fixes in warehouse working locations and compute settings.
- Bug fixes in event sources and the Responsys destination.
- Security improvements.
August 26, 2026
New
- Google Tag Manager template. Install event tracking through a Google Tag Manager custom tag template.
- OR, NOT and nested groups in trait filters. Computed-attribute and related-source filters use the same filter builder as audiences.
Improvements
- File destinations follow your mapping. Columns are written in the order of the sync’s field mapping.
- Tidier audiences list. Search and filters sit in one toolbar row, and a closed folder rail takes less space.
Fixes
- Bug fixes in file destinations and the Google Tag Manager template.
- Security improvements.
August 25, 2026
New
- Customer 360. See a complete picture of each customer: golden record, merged source records, why they merged, related data and events.
- Working location and compute for warehouses. Choose where working tables are kept and which compute runs queries, separately from where your data lives.
Improvements
- Clearer connection tests that check each place a warehouse touches separately.
Fixes
- Security improvements.
August 24, 2026
New
- Reusable warehouse credentials. A credential is now its own workspace object that several warehouses can share, so rotating a key is one change.
- Dedicated Membership and Profile API keys. The personalization serving APIs use their own key types, separate from MCP keys.
- GCS run completion marker. Optionally write a _SUCCESS marker once a run’s files are complete, and each run now writes to its own folder.
Improvements
- Membership Overview shows what your workspace can answer. The overview summarises your setup and suggests what is missing.
Fixes
- Bug fixes in loaders.
- Bug fixes in the Membership Overview.
August 23, 2026
Fixes
- Bug fixes in realtime audiences.
- Documentation fixes for first-party domain setup.
August 21, 2026
New
- Tags. Tag audiences, orchestrations and A/B tests, and filter each list by tag.
Fixes
- Bug fixes in audiences on Snowflake.
- Bug fixes in realtime audiences.
- Reliability improvements for the Membership API.
August 20, 2026
New
- Event enrichment from Stores. Look up attributes in a Store and add them to every event from a source before forwarding.
- Incremental (merge on key) loads. Loaders can upsert incremental reads on a primary key instead of appending them.
- Row estimates for deletion rules. See how many rows a deletion rule would delete or clear in each model before it runs.
- First-party cookie in the Adobe Tags extension. Configure a first-party persistent cookie and endpoint directly in the extension settings.
Improvements
- Incremental golden records. Golden records update incrementally instead of being rebuilt in full.
- Faster navigation across the app.
- The folder panel starts collapsed, giving lists more room.
- Clearer impact summary when building deletion rules.
Fixes
- Bug fixes in audiences, realtime audiences and identity resolution.
- Bug fixes in SFTP destinations.
- Reliability improvements for realtime events.
- Security improvements.
August 19, 2026
New
- Folders. Organise audiences, orchestrations and A/B tests in nested folders, and create items straight into a folder.
Improvements
- Consistent detail pages. Every detail page shares one layout, with back always at the top left.
Fixes
- Bug fixes in audience size estimates.
- Bug fixes in event forwarding and loaders.
August 18, 2026
New
- Search on list screens. Audiences, warehouses, models, computed attributes, loaders, canvases, orchestrations, syncs and more now have a search box to filter the list.
- Oracle Responsys merge before fire. Custom events can add recipients to the profile list before the event fires.
Improvements
- Clearer date conditions in the audience builder. A condition row now says which side of the named day its cut falls on, and when the evaluation timezone cannot affect it.
- Updated InfoSum and Acxiom destination docs.
Fixes
- Bug fixes in loaders and event warehouses on OAuth-connected BigQuery.
- Bug fixes in the Oracle Responsys destination.
August 17, 2026
New
- Calendar-anchored schedules. Schedule runs for dates like “the last day of every month” or “the first Monday”, which a fixed interval cannot express.
- Per-condition timezones. An audience can let individual date and time conditions use their own evaluation timezone.
Improvements
- Evaluation timezone in the builder. Choose an audience’s evaluation timezone right where you write its conditions.
- ISP and connection type enrichment. Incoming events are enriched with ISP name and connection type more completely.
Fixes
- Bug fixes in audience date conditions.
- Bug fixes in schedules.
- Bug fixes in the audit log.
August 14, 2026
New
- Duplicate. Copy a model, computed attribute, audience, canvas, orchestration, sync, audience sync or split from its detail page instead of rebuilding it.
- Reusable field mappings. Save a field mapping under a name, or load one already used elsewhere, across syncs, audience syncs, orchestrations, Stores and event forwarding.
- Composite field mappings. Build nested objects and lists of objects directly in the mapping editor.
- Element conditions on arrays. Filter on any or all elements of an array of values, such as tags that start with “vip”.
Improvements
- Audience names in the Membership API. Each membership verdict now includes the audience name, and audience IDs can be copied from the audience page.
- Faster, more scalable identity resolution. Identity graphs handle much larger event data.
Fixes
- Bug fixes in identity resolution and golden records.
- Bug fixes in event forwarding and file destinations.
August 13, 2026
New
- Amazon Redshift warehouse. Use Amazon Redshift as your warehouse.
- First-party domain. Serve SDK traffic from your own domain so visitor identity lasts longer in browsers that clear script storage.
- Rebuild impact per audience. Snapshots now show what each rebuild changed for every audience it covered.
Improvements
- Workspace audit log improvements. Changes made by Zeotap Agent now appear in the log, filters are kept in the URL, and each resource’s history is one click away.
- Delete realtime events. A realtime event can now be deleted from its detail page.
- Clearer Profile API and Membership API reference pages in the app.
Fixes
- Bug fixes in the audit log.
- Bug fixes in the audience canvas and computed attributes.
- Bug fixes in webhook destinations.
- Security improvements.
August 12, 2026
New
- Deletion Rules. Delete the warehouse records matched by an audience, with dry runs, schedules and a run history.
- Timestamp operators. Anniversaries, calendar ranges, date parts, an evaluation timezone and a workspace week start for date and time conditions.
- Zeotap Agent memory. Zeotap Agent now remembers useful context across sessions, privately for you and shared for your workspace.
- Computed attribute SQL. See the SQL a computed attribute generates without running it.
Improvements
- Safer keyed syncs. Syncs whose primary key could never match the destination are flagged when you save them.
- Better formatting in Zeotap Agent replies.
Fixes
- Bug fixes in audience time windows on BigQuery.
- Bug fixes in syncs.
- Bug fixes in Zeotap Agent guardrails.
- Security improvements.
August 11, 2026
New
- Braze Currents loader. Stream Braze engagement and behavioral events into your warehouse.
- Probabilistic merge rules in the app. Configure probabilistic matching, confidence thresholds and new merge and limit rules from the identity graph screens.
Improvements
- Personalization docs. The documentation now mirrors the app’s Personalize area and includes a guide to the Membership API.
- Realtime audience pages show only the tabs that apply to them.
Fixes
- Bug fixes in identity resolution.
- Bug fixes in the audience builder.
- Bug fixes in the Braze loader.
- Reliability improvements for Zeotap Agent conversations.
August 10, 2026
New
- Spark Lakehouse warehouse. Use your own Spark and Iceberg lakehouse as your warehouse.
- Zeotap Agent on/off switch. Workspace admins can turn Zeotap Agent off for a workspace from workspace settings.
- Struct and array filters in computed attributes. Computed attribute filters can address nested fields and individual array elements.
- Membership Playground with an API key. Test membership checks exactly as an external caller would, using a key you paste.
Improvements
- Clearer rebuild history. Rebuild history shows who started a rebuild, how long it took, the schedule it ran under and the audiences it covered.
- Personalize overviews. The overviews now list your stores and realtime audiences by name.
- Sync lists wrap long names and schedules instead of pushing columns off screen.
Fixes
- Bug fixes in the BigQuery destination.
- Bug fixes in computed attributes.
- Bug fixes in Personalization.
- Reliability improvements for Zeotap Agent.
August 9, 2026
New
- Workspace audit log. Track every change to your workspace configuration, with who made it and what changed, then filter, download or email exports.
- Compile audience SQL. Get the SQL an audience would run through the API without executing it.
Improvements
- More Zeotap Agent tools. Zeotap Agent can now check sync and loader run history and read golden records.
Fixes
- Reliability improvements for Zeotap Agent conversations.
- Bug fixes in the MCP server.
August 8, 2026
Fixes
- Bug fixes in orchestrations.
August 7, 2026
New
- Event schema review. New custom event sources wait for you to review and promote their discovered schema before events are delivered downstream.
Improvements
- Schema drift detection. Event schemas now flag newly observed fields.
- Simpler Google connections. Google Drive connects with Google sign-in, Google Ads uploads through the Data Manager API by default, and the BigQuery destination asks for narrower access.
- Stronger warehouse connection tests. Connection tests now check access to every schema the platform writes to, so missing grants show up at setup.
Fixes
- Bug fixes in the audience builder.
- Reliability improvements for event delivery to warehouses.
August 6, 2026
New
- Per-vendor consent for cookie sync. Partner cookie-sync pixels now fire only for vendors the visitor has consented to in their IAB TCF consent string.
Improvements
- Reverse ETL in the Destinations menu. Reverse ETL now sits under Destinations in the sidebar, next to Connections and Syncs.
- Warehouse cleanup on delete. Deleting a sync, audience sync, orchestration or model now also removes the platform tables it created in your warehouse.
- Realtime event properties follow the schema. Filterable properties for realtime events now come straight from the event source’s attached schema.
Fixes
- Bug fixes in cookie sync and event collection.
- Bug fixes in realtime audiences.
August 5, 2026
New
- Equation view for audiences. Read a complex audience as a compact, labelled boolean expression alongside its plain-language summary.
Fixes
- Bug fixes in the audience builder and audience size estimates.
- Bug fixes in destination field mapping and the sync transform dialog.
- Bug fixes in Zeotap Agent chat.
August 4, 2026
New
- Cancel store feed refreshes. Cancel a store feed refresh that is still running from the store’s Refreshes tab.
Improvements
- Realtime rebuild times. The rebuild schedule now shows the exact times of day it runs and the timezone used.
- Realtime events cover the full event schema. A realtime event now includes every property in its source’s schema.
Fixes
- Bug fixes in Active Agent syncs and destination settings.
- Reliability improvements for store feeds.
- Bug fixes in realtime audiences.
August 3, 2026
New
- SAP loaders. Load data from SAP Emarsys, SAP S/4HANA, SAP Commerce Cloud and SAP Customer Data Cloud into your warehouse on a schedule.
- Commanders Act and FirstSpirit loaders. Load analytics and configuration data from Commanders Act, and content from FirstSpirit, into your warehouse.
Improvements
- Snowflake staged loading setup. The Snowflake destination now shows the setup SQL for staged bulk loading, including your workspace’s staging location.
Fixes
- Bug fixes in Snowflake and Databricks syncs.
- Reliability improvements for long-running syncs.
- Security improvements.
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