July 2026
July 31, 2026
Improvements
- Nested column filters on Databricks and ClickHouse. Audience filters on struct and array-of-struct columns now run natively on Databricks and ClickHouse.
- Simpler Adobe Tags extension setup. The Adobe extension now only asks for your write key and consent options.
Fixes
- Bug fixes in audience filters on Snowflake array columns.
- Bug fixes in workspace invitations.
July 30, 2026
New
- Nested relationship keys. Join models on a field inside a JSON or struct column, or on the elements of an array.
- Managed Active Agent seat. Deliver audiences to Active Agent through a platform-managed seat, choosing only the attribute your audiences land under.
- Snapshots tab on realtime audiences. See a realtime audience’s current size, how it changed since the last rebuild, and every rebuild that touched it.
- Activate realtime audiences. Choose Save as ready or Save & activate when you build a realtime audience, or activate a ready one later from its page.
- Verdict freshness in the Membership API. Each verdict now says how current its data is and whether it is complete, so your application can decide how to treat a partial answer.
Improvements
- Braze loader nested fields. Nested Braze fields keep their structure so you can filter on them, and last coordinates arrive as separate longitude and latitude columns.
- The loaders list now shows the status of each loader’s last run.
- Simpler Personalize navigation. Personalize now has two areas, Profile and Membership, each with one row of tabs, and Realtime Events moved under Sources beside Models and Relationships.
- Snapshots in Membership. Rebuild all realtime audiences, review rebuild history and adjust the schedule from one tab.
- Realtime Events in the relationships table. The Table View now lists realtime event relationships alongside the diagram.
Fixes
- Reliability improvements for loaders writing to BigQuery.
- Bug fixes in realtime audience snapshots and the Personalize navigation.
July 29, 2026
Improvements
- Pick struct properties from a list. When filtering on fields inside a struct or an array of structs, choose the property from a dropdown instead of typing its name.
- Remove property filters from a realtime condition. A new control clears a realtime condition’s property filters in one click.
Fixes
- Bug fixes in audience filters on nested BigQuery columns.
- Bug fixes when editing sources, destinations and loaders.
- Reliability improvements for store feeds.
- Bug fixes in realtime audiences and the realtime condition editor.
July 28, 2026
New
- HTTP push loader. Send your own events to a hosted endpoint and have them loaded into your warehouse.
Improvements
- Faster store feed refreshes.
Fixes
- Reliability improvements for realtime audience refreshes.
July 27, 2026
New
- Existing web SDK integrations. Point an existing web SDK integration at a new event source without changing your website.
- Workspace-wide realtime refresh. Set one refresh schedule for all realtime audiences in a workspace, trigger a refresh on demand, and review refresh history.
Improvements
- Location and network enrichment for events. Incoming events are enriched with geolocation, ISP and connection type.
- Automatic target tables for Snowflake and Databricks. Snowflake and Databricks destinations now create the target table on the first sync, and the Snowflake connection test checks that you can.
- Two-step Realtime Event setup. Pick an event source, event type and properties from its event schema, then name the event and link it to a parent model; realtime events also appear on the schema graph.
- More flexible realtime audiences. Combine realtime and warehouse conditions with either/or logic, build exclusion audiences, use negated property operators, and set windows in seconds.
- Refresh now for any realtime audience. Manually rebuild any realtime audience from its detail page.
- Warm-up note in the audience builder. See when a realtime condition is not being tracked yet.
- Realtime Event permissions for API keys. Grant Realtime Event read and write access when creating an API key.
- Clearer realtime authoring errors. When a realtime audience or Realtime Event can’t be saved, you see a plain-language reason and how to fix it.
- Protected Realtime Events. A Realtime Event used by an audience can no longer be deleted, and the audiences that use it are listed.
Fixes
- Bug fixes in Snowflake destination syncs and BigQuery warehouse setup.
- Bug fixes in sync scheduling.
- Bug fixes in realtime audiences and Realtime Events.
- Security improvements.
July 26, 2026
New
- Set Configuration action in the Adobe Tags extension. Pass extra SDK load options as JSON, for example from a data element, without waiting for a new extension version.
July 25, 2026
Fixes
- Bug fixes in the browser SDK.
July 24, 2026
Improvements
- Pre-hashed identifiers on audience destinations. Map SHA-256 hashed email and phone columns on every match-key destination, not just conversion APIs.
- Timezone-aware schedules. Schedules now take a timezone and a sensible default time of day, in a refreshed schedule picker.
- The Snowflake account identifier field now accepts pasted Snowflake URLs.
July 23, 2026
New
- Adobe Tags extension. Deploy the browser SDK through Adobe Experience Platform Tags.
- Hashed user identities in the browser SDK. Set email, phone and login identities that the SDK normalises and hashes in the browser before sending.
- TCF v2 consent integration in the browser SDK. The browser SDK detects your IAB TCF v2 consent management platform and applies its decisions automatically.
- Reverse ETL to Active Agent. Sync model rows to Active Agent as well as audiences.
Improvements
- Persistent identity and consent in the browser SDK. Identifiers live in a first-party cookie shared across your subdomains, and consent decisions are remembered across page loads.
- Grant access policies from the policy page. See which groups hold an access policy and grant it to groups from the policy itself.
- Faster Snowflake destination syncs with staged bulk loading.
Fixes
- Bug fixes in Active Agent destinations, Snowflake staged loading and the live event stream.
July 22, 2026
New
- Consent-gated tracking in the browser SDK. Hold events until the visitor grants consent, with a small pre-consent buffer, using the new opt-in consent mode.
- Row-valued target fields. Take destination settings such as the segment key or audience name from a column of your rows instead of one value per sync.
Improvements
- Easier scheduling. One schedule picker everywhere, with a recurring builder for runs every few minutes, hours, days or weeks, plus custom cron; a scheduled orchestration can now be set back to manual.
Fixes
- Bug fixes in the browser SDK snippet.
- Bug fixes in Google Ads, Display & Video 360 and Google Ad Manager syncs.
July 21, 2026
Improvements
- Transactional API mode for Artegic Elaine. Send transactional messages through the Elaine API, choosing templates and recipient groups from dropdowns.
- OAuth 2.0 for the Webhook destination. Authenticate webhook requests with the client-credentials grant instead of static headers.
- Custom file paths for Google Cloud Storage. Name output files with your own path pattern and set a fixed number of rows per file.
- Clearer alerts. Alerts now name the affected resource and include its details, and success notifications send their own payload to webhooks.
- Friendlier connector forms. Multi-select fields are chip pickers, and loaders offer searchable dropdowns so you pick items by name instead of pasting ids.
- Simpler Braze loader setup. Settings are grouped into sections and the REST endpoint is a cluster dropdown.
- See your pending invitations. After signing up, you can see the invitations sent to your email address and accept them.
Fixes
- Bug fixes in workspace invitations, the warehouse schema browser, audience canvas version previews and the Google Cloud Storage and S3 loaders.
July 20, 2026
New
- ClickHouse warehouse. Use ClickHouse as a warehouse source for models, audiences, traits, syncs, orchestrations, loaders and event forwarding.
Improvements
- Sign up with internationalized email addresses.
Fixes
- Bug fixes in identity resolution, password reset and Stores.
July 19, 2026
Improvements
- Operation column in mirror-mode files. File destinations label every row in a mirror-mode file as added, changed or removed, so downstream systems can apply deletions.
Fixes
- Bug fixes in file-based destinations, including Google Cloud Storage.
July 17, 2026
New
- Snapshot sync mode. Deliver the complete current output of a model or audience on every run to file-based destinations.
- Frequency caps. Limit how often any single profile is contacted per destination and action, over a rolling day, week or month.
- Amplitude Behavioral Cohort sync. Keep an Amplitude cohort in step with an audience.
Improvements
- More identifiers for Active Agent. Send ID5, netID, Utiq and mobile device ids, with the ID type filled in automatically.
Fixes
- Bug fixes in audience filters, destination filters and Zeotap Agent audience building.
July 16, 2026
New
- Event schemas. Attach, upload or auto-discover a schema for a custom event source to get typed warehouse columns and field suggestions in event forwarding.
- Salesforce Marketing Cloud (SFTP) destination. Deliver large audiences to Marketing Cloud as files for import by Automation Studio.
- File Upload mode for Salesforce Marketing Cloud. Bulk-load Data Extensions through managed file imports from Enhanced FTP, Amazon S3 or Google Cloud Storage, with import results reported on each run.
Improvements
- Incremental Google Cloud Storage and S3 loaders. Each run loads only new files, detected by file name or last-modified time.
- Faster Salesforce Marketing Cloud syncs. Large syncs write in parallel and back off automatically when rate limited.
- Passphrase-protected SSH keys are supported on SFTP destinations, and Salesforce Marketing Cloud (SFTP) can split files by row count.
Fixes
- Bug fixes in the Salesforce Marketing Cloud destination.
July 15, 2026
Fixes
- Bug fixes in destination setup forms and the Oracle Responsys destination.
July 14, 2026
New
- Related-model columns in field mapping. Map values from related models, such as a latest order amount, into audience syncs and orchestration sends without creating a trait first.
- FirstSpirit destination. Deliver content and audience membership to the FirstSpirit CaaS platform.
- REST API keys. Call the REST API from scripts and servers with long-lived keys limited to the scopes you choose.
Improvements
- Realtime lookbacks up to 7 days. Realtime conditions can now look back up to seven days.
- Property filters on realtime conditions. Filter realtime events by property with equals, is any of, numeric comparisons, between and is set, grouped with all/any logic.
- Candidate estimates for realtime audiences. The size estimator now shows estimated candidates for audiences with realtime conditions.
Fixes
- Reliability improvements for syncs.
July 11, 2026
New
- Cookie sync. The browser SDK can match visitor ids with your channel partners once consent is given.
- Oracle Responsys Connect (SFTP) destination. Deliver audience and profile data to Responsys in bulk as files for Connect import jobs.
July 10, 2026
New
- Re-entry cooldown for orchestrations. Set a minimum wait after a member exits before they can re-enter an orchestration.
- Refresh now for realtime audiences. Manually rebuild an on-demand realtime audience from its detail page.
Improvements
- More matching options for Oracle Responsys. Match on two columns or hashed email, anchor custom events to a list, and use the asynchronous API for large merges.
Fixes
- Bug fixes in the Oracle Responsys destination.
July 9, 2026
New
- Observability log. Every pipeline run outcome is recorded in your own warehouse, ready to query in SQL.
- Alerting. Create alert rules that notify Slack, email or a webhook when runs fail, run long or deliver unexpected row counts.
- Membership in the app. Read the Membership API reference, test verdicts as yourself in the Playground, and manage dedicated Membership API keys.
- Realtime badge and filter for audiences. See at a glance which audiences are realtime and filter the audience list by realtime or batch.
- Realtime audiences guide. New documentation on how realtime and warehouse conditions can be combined, and how activity is linked across devices.
Improvements
- Deeper Oracle Responsys integration. Pick lists, tables, folders and campaigns from dropdowns, and send triggered campaign emails.
- Auto-create Data Extension columns in Salesforce Marketing Cloud. Optionally add missing columns to an existing Data Extension so mapped values always land.
- Consistent realtime audience rules. The audience builder, API and Zeotap Agent now validate realtime audiences the same way, and the builder suggests how to fix one that doesn’t fit.
Fixes
- Reliability improvements for realtime audiences and the Membership API.
July 8, 2026
New
- Membership API (early access). Check whether an identifier is currently a member of your realtime audiences, using API keys with a dedicated membership permission.
Fixes
- Bug fixes in the MCP server.
- Bug fixes in the audience builder for realtime conditions.
July 7, 2026
New
- Realtime audiences (early access). Combine live event conditions with warehouse attributes in the audience builder, with a refresh cadence for the warehouse side.
Improvements
- Realtime Events pages. Create, view and edit Realtime Events from their own pages, optionally prefilled from an existing event model.
- Realtime Events in the condition picker. Add a realtime condition straight from the audience builder’s Add condition menu.
- Minutes as a time window. Audience time windows can now be set in minutes.
- Audience size estimates now work for audiences that include realtime conditions.
July 6, 2026
Improvements
- Test a store without an API key. Signed-in users can read a store entry from the app without creating a key.
July 3, 2026
New
- Realtime Events (early access). Declare a live event from an event source so realtime audiences can react to it, and manage it through the API or Zeotap Agent.
July 2, 2026
New
- Salesforce Marketing Cloud Personalization destination. Send profile attributes and behavioral events to Marketing Cloud Personalization.
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