April 2026

April 23, 2026

New

• Snowflake Native App. Run the platform inside your own Snowflake account while managing it from the same app.

Improvements

• Most-recent survivorship across models. In golden records built from several models, the most-recent rule now picks the newest value among the models that provide that attribute.

Fixes

• Bug fixes in golden records on BigQuery.

April 20, 2026

New

• Use the connected audience or model name. Destinations with a list or audience name field can fill it automatically from the synced audience or model, and keep it in step when you rename it.

April 11, 2026

Improvements

• Simpler write keys. Write keys are shown in full with a copy button, and can be sent as a header, a basic-auth username or a query parameter.

Fixes

• Bug fixes in the browser SDK.

April 10, 2026

New

• Browser SDK. A lightweight, Segment-compatible SDK for track, identify, page, screen, group and alias calls, with consent support and reliable delivery on page unload.
• Per-source forwarding and contracts. Forwarding rules and event contracts now belong to a specific event source, so each source can route and validate its events differently.

Improvements

• Event warehouse tables per source. Events land in per-source, timestamp-partitioned tables with consent fields, and custom event types get tables of their own.

April 2, 2026

New

• Nested relationship filters. Filter audiences through several levels of relationships, such as customers whose orders contain items from a given category.

April 1, 2026

New

• Password reset and email verification. Reset a forgotten password from the login page, and verify your email address when you sign up.

Improvements

• Refreshed design for invitation and notification emails.