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ChangelogOctober 2026

October 2026

October 31, 2026

Improvements

  • New roles editor. Organization settings → Roles now edits one role at a time, grouped by product area, with search, grant all or clear all per area, and a side-by-side compare with another role.
  • Edit single role permissions through the API. A new endpoint grants or revokes individual permissions on a custom role without touching the rest.

Fixes

  • Bug fixes in Organization settings.

October 30, 2026

Improvements

  • Hours and calendar units in event filter dates. Relative-date operators in event forwarding filters now take hours and calendar days, weeks, months and years.
  • Relationship graph keeps your layout. Adding a model places it next to the model it relates to, without rearranging the cards you have placed.

October 29, 2026

New

  • PII ID columns. Mark a column such as a hashed ID, cookie or device ID as a PII ID to keep it out of audience filters and value suggestions while it stays available to syncs.
  • Meta Custom Audiences match on your external ID. Map your own user ID, the one you send with the Meta Pixel or Conversions API, as the External ID.
  • Relative-date operators in event forwarding filters. Filter timestamp fields with within, not within, between and not between, using rolling or absolute dates.

Improvements

Fixes

  • Bug fixes in Audience Boost and column sensitivity settings.

October 28, 2026

New

  • Google Ads (Partner) destination. Upload Customer Match audiences to Google Ads by entering a customer ID and linking our data partner account, with no Google sign-in or developer token.

Improvements

Fixes

  • Bug fixes in identity resolution and golden records.
  • Bug fixes in the Google Data Manager destination and the Google Sheets loader.
  • Bug fixes in sync field mappings, computed attributes and syncs started by Zeotap Agent.

October 27, 2026

New

  • Type-aware operators in event forwarding filters. The filter builder offers operators that fit each field’s type, including starts with, ends with, numeric comparisons, true or false, and regular expressions.

Fixes

  • Reliability improvements for event forwarding.
  • Bug fixes in audience size estimates.

October 26, 2026

Fixes

  • Bug fixes in the relationship graph and computed attributes.
  • Bug fixes in event forwarding to Snowflake.

October 24, 2026

New

  • Include and exclude subfolders in the Google Cloud Storage loader. List key prefixes to include or skip to narrow which objects a GCS loader reads.
  • Google API Limited Use statement. How we handle data received from Google APIs is now published under Security.

October 23, 2026

New

  • Build computed attributes without writing joins. Type / in the Formula or SQL box to insert columns, other computed attributes and functions written for your warehouse.
  • Preview computed attributes. Preview values computes an attribute in your warehouse and shows sample records and value statistics before you save.
  • Two-hop sources for computed attributes. Aggregation, Occurrence and List attributes can read a model two relationships away, such as products via orders.
  • Use your own Snowflake Postgres with the Snowflake Native App. Keep the app’s data in a Snowflake Postgres instance you own instead of the bundled one.

Improvements

  • Simpler Snowflake Native App setup. Allow the required network connections from Snowflake’s own consent dialog, with no SQL needed.

Fixes

  • Bug fixes in the Snowflake Native App.
  • Bug fixes in computed attributes.
  • Security improvements.

October 22, 2026

New

Improvements

  • X Ads destination. Connect with just your Ads Account ID through the managed X Ads app, or use your own X developer app.
  • Value suggestions for nested properties. The audience filter builder now suggests values for properties inside lists of objects, structs and JSON columns.
  • Restrict access to several groups at once. Folder and destination access lists now let you pick multiple groups in one step.
  • Searchable, paged MCP list tools. Every list tool on the MCP server now supports search, paging and field selection, and says what it left out of a large result.
  • Reliability improvements for identity resolution on very large graphs.

Fixes

  • Bug fixes in the X Ads destination and the File Upload loader.

October 20, 2026

New

  • BigQuery loader change feed. Read new records, or inserts, updates and deletes, from BigQuery’s own change feed instead of a timestamp column.
  • Auto-save for test scenarios. Turn on auto-save in History to keep every change, including Zeotap Agent suggestions, as a restorable entry.

Fixes

  • Bug fixes in BigQuery and Snowflake change-feed loaders.
  • Bug fixes for shared relationships in child workspaces across audience syncs, orchestrations and computed attributes.
  • Bug fixes in syncs and the test scenarios canvas.
  • Security improvements.

October 19, 2026

New

  • Pause and resume syncs. Pause or resume an audience sync or a reverse ETL sync in one action, from its page or through Zeotap Agent.
  • Failing resources. Alerting lists the resources whose recent runs fail because of their configuration, with a suggested fix and options to fix it with Zeotap Agent, pause it or mute it.
  • New alert triggers. Get alerted when a realtime or batch sync is paused automatically, or when a destination’s authorization expires.

Improvements

  • Clearer run failures. Failed runs in run history now show an error code, the kind of failure and a one-sentence suggested fix next to the message.
  • BigQuery loader tables grow with your data. A later file that carries a new field adds a column to the table.
  • Text files in the Google Cloud Storage loader. CSV and JSON files with a .txt extension are now loaded.
  • Audience canvas publish checks. Publishing a canvas now reports incomplete conditions by node and field, while draft saves still go through.

Fixes

  • Reliability improvements for syncs.
  • Bug fixes in the X Ads destination.

October 18, 2026

Fixes

  • Bug fixes in Zeotap Agent.

October 17, 2026

Fixes

  • Bug fixes in Zeotap Agent approvals.
  • Security improvements.

October 16, 2026

Improvements

  • Relationship diagram you can arrange. The diagram fills the screen, remembers your view, and lets you move and tidy its connectors.
  • Zeotap Agent BigQuery jobs are labelled. Filter the BigQuery jobs Zeotap Agent runs in your job history and billing export.

Fixes

  • Reliability improvements for identity resolution.
  • Bug fixes in the Oracle Responsys SFTP and Salesforce Marketing Cloud SFTP destinations.
  • Bug fixes in field transforms.
  • Warehouse types now show their product names throughout the app.

October 15, 2026

New

  • Apache Kafka ingestion. Read a Kafka topic into your warehouse with the new Kafka loader, or send its messages through an event source, with JSON or Avro messages.
  • Test scenarios. Lay out a scenario such as send an event, wait, then check the profile and membership, and run it step by step in the browser.

Improvements

  • Realtime attributes on one page. Create and edit a realtime attribute in a single form, and choose whether it accepts negative values.
  • Realtime attributes in the membership debugger and Zeotap Agent. See each realtime attribute’s value for a person while debugging, and ask Zeotap Agent to build audiences on realtime attributes.
  • Separate delete permissions. Each resource category now has its own delete permission, so a role can edit without deleting; custom roles need it granted explicitly.
  • Longer-lived organization invitations. Invitations last 30 days, invitees are approved when they sign up, and expired invitations can be resent.

Fixes

  • Bug fixes in field transforms on Snowflake.
  • Bug fixes in organization invitations.

October 14, 2026

Improvements

  • Remove duplicate objects in object lists. An object list built from related rows can send each distinct object once.
  • Clearer field mapping. Each row starts with the shape it sends (value, object or list), and object lists explain their row filter.
  • Template transform in the sync editor. Pick and edit the Template transform under Combine/Split.

Fixes

  • Bug fixes in field mapping.
  • Bug fixes in realtime attributes and in audiences built on them.
  • Bug fixes in the Zeotap Agent chat list.

October 13, 2026

New

  • File Upload loader. Upload a CSV, JSON, Parquet or Avro file straight into a warehouse table, and add later files to the same table.

Improvements

  • FCM sends to every device. Map a list of device tokens and each of a person’s devices gets the notification.
  • Google Ads audiences from mobile IDs. Sync audiences that carry only mobile advertising IDs to Google Ads Customer Match.
  • More transform inputs. Multi-input transforms can take any related column, a whole related list, a trait or a system field.
  • Organization changes in the audit log. Organization invitations, roster changes and group workspace grants are now recorded.

Fixes

  • Bug fixes in syncs and sync field mapping.
  • Security improvements.

October 12, 2026

New

  • Manage Zeotap Agent’s workspace memory. List and remove the facts Zeotap Agent remembers about your workspace over the API, as described in data handling.

Improvements

  • Agent usage by feature. The Agent usage tab now shows usage for each AI feature, including features that run in the background.
  • Related fields one hop further. In sync field mapping, filter a related column on a relation condition or read a value one hop past the chosen row.

Fixes

  • Bug fixes in Zeotap Agent.
  • Bug fixes in sync field mapping.
  • Security improvements.

October 9, 2026

New

  • Realtime Attributes. Keep a live per-person value from realtime events, such as a count, sum or latest value, and read it by identifier through the Membership API.
  • Realtime Attributes in audiences, enrichment and realtime syncs. Use a person’s live attribute value as a realtime audience condition, as an event-enrichment source, or in a realtime sync’s field mapping.
  • Mobile ad IDs for Meta Custom Audiences. The Meta destination can now upload IDFA and GAID, and Audience Boost can add them from your identity graph.

Improvements

  • Audience Boost identifier list. The Enriched Identifiers list shows every identifier type and marks the ones a destination cannot receive.
  • Zeotap Agent can now list, create, edit and look up Realtime Attributes.

Fixes

  • Bug fixes in Audience Boost and the Meta destinations.

October 8, 2026

New

  • Choose where Zeotap Agent runs. Where your agreement allows more than one processing region, workspace admins can pick the region for Zeotap Agent conversations in workspace settings.

Improvements

  • Composite values in SFTP file mappings. SFTP and Oracle Responsys SFTP field mappings now accept objects and arrays, written to the file as JSON.
  • Twelve months of Zeotap Agent history. Conversation history and the AI audit log are now both kept for twelve months by default, as described in data handling.

Fixes

  • Reliability improvements for Streams.

October 7, 2026

New

  • Folder access policies. Attach a filter to a top-level folder and every audience and orchestration filed in it applies that filter in estimates, previews, syncs and runs.

Improvements

  • Separate folder trees for audiences and orchestrations. Audiences and orchestrations now each have their own folders.

October 6, 2026

New

  • Relationships on several columns. A relationship can now join on more than one pair of columns, replacing the concatenated-column workaround.
  • Filter and inspect rows in Customer 360. Filter the loaded rows of any Identity, Related or Events card, and click a row to read it whole as a table or as JSON.

Improvements

  • Sync ID in Oracle Responsys filenames. The Responsys SFTP filename template can now include the ID of the sync producing the file.
  • Objective-C listener for the iOS SDK. Objective-C apps can now receive batch results, delivery failures and dropped-event reports, as Swift apps already could.

Fixes

  • Bug fixes in Personalization traffic reporting.
  • Bug fixes in relationships and traits.

October 5, 2026

New

  • Agent connectors. Connect Zeotap Agent to vendors’ hosted MCP servers, such as HubSpot, Salesforce, Braze and Slack, so a conversation can read from and, where allowed, act in those systems.
  • View and edit levels for folder and destination access. Each group on a restricted folder or destination can be given Can view or Can edit.

Improvements

  • Longer Zeotap Agent conversations. Zeotap Agent can keep going in much longer conversations, and the chat tells you when it summarizes earlier turns.
  • Tidier live event stream. Each event’s Context section is now collapsed by default, and your choice is remembered.

Fixes

  • Bug fixes in Zeotap Agent.
  • Bug fixes in event forwarding.
  • Security improvements.

October 2, 2026

New

  • Salesforce Service Cloud loader. Load cases, messaging, knowledge and other Service Cloud data into your warehouse on a schedule.
  • Sync mode per stream. Set Full refresh, Append or Merge for each stream of a loader, pre-filled with the connector’s recommendation.

Improvements

  • Per-send settings for Artegic Elaine. Each audience sync or orchestration tile can choose its own Elaine message, variant, event name and priority, so one connection can send different messages.
  • Deleted records from the Salesforce loader. An opt-in setting loads soft-deleted contacts, leads and accounts, marked as deleted.
  • Simpler Salesforce Service Cloud destination setup. New connections sign in with Salesforce without needing your own connected app.

Fixes

  • Bug fixes in the Salesforce loader and loader settings.
  • Bug fixes in audience syncs and orchestrations.

October 1, 2026

New

  • Member audiences on the Profile API. Ask the Profile API to return the realtime audiences a profile belongs to in the same call.

Fixes

  • Bug fixes in model previews for shared workspaces.
  • Reliability improvements for the app.
Last updated on
November 2026September 2026