May 2026

May 27, 2026

New

• Audience canvas. Build many audiences from one visual canvas, with publishing and version history.

Improvements

• Delivery log in your Snowflake account. In the Snowflake Native App, event deliveries and forwarded events are written directly to tables in your account.

Fixes

• Reliability improvements for the Snowflake Native App.
• Security improvements.

May 26, 2026

Improvements

• Publish traits. Publish or unpublish a trait from its detail page to control where it can be used.
• Simpler Audience Boost setup. Audience Boost is now configured entirely from each audience sync.

May 23, 2026

Improvements

• Always-fresh traits. Traits are now computed when they are queried instead of on a schedule.

May 20, 2026

Improvements

• Reconnect OAuth loaders. Re-authenticate a disconnected loader, such as Google Sheets, without recreating it.

Fixes

• Bug fixes in event transformations.

May 18, 2026

New

• Request access. New sign-ups submit a short access request and enter the app once approved. See workspace setup.

May 15, 2026

New

• Rename and pin Zeotap Agent sessions. Give a session your own title and pin it to the top of the list.

May 5, 2026

Improvements

• Consent per forwarding rule. Consent for event forwarding is configured on each forwarding rule, and the separate Consent Policies page is removed.