September 2026

September 30, 2026

New

Version history and rollback. Browse every change to an audience, orchestration, model, relationship or sync, compare any version with the current one, and restore it in one step.
“Any time” event conditions. Build an audience on whether an event ever happened, with no lookback window.
Orchestration schedule windows. Give an orchestration a start date, an end date and a repeat interval, or set it to run once.

Improvements

Warehouse cost attribution for syncs. Sync runs now label the queries they send to BigQuery, Snowflake and ClickHouse, so you can group warehouse spend by sync.
Clearer wording in folder and destination access policies, and a Back button on Your organizations.

Fixes

Bug fixes in organization settings.

September 29, 2026

Improvements

Audience Boost sends every resolved identifier. Boosted syncs now deliver every identifier they find, and run results show base, uplift and total per identifier.
Set up realtime events in one pass. Map a source once and create all of its realtime event types together.

September 28, 2026

New

Audience metadata export. Keep your audience catalogue as a table in your own warehouse, refreshed shortly after every change. Available on request.
Mobile and cookie IDs for Google Ads and The Trade Desk. Upload mobile advertising IDs to Google Ads and device or cookie IDs to The Trade Desk.

Improvements

Wildcard paths in JSON extract. The JSON extract transform can now reach inside arrays and join the values it finds.
Segment ID filename token for Oracle Responsys Connect. Name exported files after the audience segment they carry.
Yahoo DSP custom-audience API. Yahoo DSP syncs now reuse existing audiences; edit each existing Yahoo DSP destination to set its Advertiser account ID.
Faster large Meta audience syncs.

Fixes

Bug fixes in Criteo, TikTok, The Trade Desk and Google Ads destinations.
Reliability improvements for long-running syncs.
Bug fixes in the sync field-mapping picker and onboarding pages.
Security improvements.

September 27, 2026

New

Destination rate limits. Set a request budget on a destination that every sync, orchestration, forwarding rule and realtime sync sending to it shares.

Improvements

Faster Braze syncs. Braze uploads now go out in parallel and audience membership is kept in an array attribute.
Full connector descriptions in the destination and loader catalogs.

Fixes

Bug fixes in orchestrations.
Security improvements.

September 26, 2026

Improvements

The organization picker on Create workspace is now searchable.

September 25, 2026

New

Restrict who sees folders and destinations. Choose which groups can see a folder or destination, everywhere or only in its own list.
Your organizations. See every organization you belong to, switch between them, and create workspaces in the ones you administer.

Improvements

Workspaces are created inside an organization. Organization admins create workspaces, and new signups set up an organization first.
Schema fields in forwarding filters. An event-forwarding rule’s filter now offers the event source’s schema fields.
Change a member’s groups from the organization Members page.

Fixes

Bug fixes in event forwarding.

September 24, 2026

New

Pub/Sub loader. Stream messages from Google Pub/Sub into your warehouse or into an event source.
Per-property transforms in object mapping. Configure a transform for each property of an object or object-list field.

Improvements

Faster navigation. Moving between pages across the app now waits on far fewer requests.
Transforms filtered by column type. The transform picker shows only the categories that suit the source column.
Audience Ref tiles take the audience’s name. Picking an audience in the canvas names the tile after it.
Docs for AI assistants. The documentation site now offers a Markdown copy of every page and an index for AI tools.

Fixes

Bug fixes in sync field mapping and transforms.
Bug fixes in TikTok Ads and TikTok Segment destinations.
Bug fixes in the audience canvas, the filter builder, Zeotap Agent and organization settings.

September 23, 2026

New

Background configuration review. Saved audiences, orchestrations and syncs are checked for mistakes that will stop them working, with a suggested fix and an alert trigger.
Anomaly monitoring. Get flagged when a sync, orchestration, loader, forwarding rule or event stream drops sharply against its usual pattern. Available on request.
Column descriptions. Describe each column in a model.

Improvements

Multi-hop relation paths in the audience builder. Search for and pick a related model several hops away in one step.
Deeper related columns in sync field mapping. The source picker shows two hops of related columns and its search reaches every hop.
Search in Create sync. The audience and destination steps gain search and card grids.
Faster filter value suggestions.

Fixes

Bug fixes in loaders, including change-feed streams and Snowflake sources.
Bug fixes in organizations, groups and access policies.
Bug fixes in identity golden records.
Bug fixes in the sync field-mapping picker.

September 22, 2026

New

Stop a running Zeotap Agent turn. The send button becomes Stop while Zeotap Agent is working, and the conversation stays ready for your next message.
TikTok Segment destination. Stream audience membership to TikTok.
Several roles per group. A group can now hold more than one role on a workspace.
Group ownership for destination policies. Name the groups that may manage a destination policy.

Improvements

Members and Groups move to Governance. Group settings are now a single screen.
TikTok Ads Custom Audiences. TikTok Ads syncs now use TikTok’s file-based Custom Audience API.
Customer 360 search tabs now read By ID Graph and By Model.

Fixes

Bug fixes in schedules, the filter builder and sync field mapping.
Bug fixes in identity golden records and governance.
Bug fixes in the Snowflake loader.

September 21, 2026

New

Google Wallet destination. Activate and clear geofenced notifications on Google Wallet passes and send pass messages from audience syncs and orchestrations.

Fixes

Bug fixes in audience estimates on shared models.
Bug fixes in identity golden records.
Reliability improvements for loaders writing to BigQuery.
Security improvements.

September 19, 2026

Improvements

Organization groups. Access to workspaces is now granted through groups that live on the organization and hold roles on each workspace they reach.

September 18, 2026

New

Realtime syncs with Zeotap Agent. Zeotap Agent can build, inspect and preview realtime syncs.

Improvements

The realtime sync playground shows the request it would send as JSON or curl.

Fixes

Bug fixes in the MCP server and realtime syncs.

September 17, 2026

New

Data Prep. Turn raw landed tables into prepared tables with recipes, typed steps, incremental builds and table profiling. Available on request.
Per-workload warehouse access. Give a source a different warehouse login and compute for each kind of work.
Object-list traits in audiences. Define audiences from object-list traits.
Sync schedule windows. Give a sync schedule a start date and an end date, or run it once.
Preview a realtime sync before creating it. See what a realtime sync will send, including for Braze.

Improvements

“Personalization store” is now called Profile Store.
A realtime sync’s page is now organized as Overview, Deliveries and Playground.
The HTTP push loader’s batch endpoint accepts a configurable array key.

Fixes

Bug fixes in sync schedules, Zeotap Agent, event forwarding and identity golden records.
Documentation updates for the API reference and governance.
Security improvements.

September 16, 2026

New

Braze realtime syncs. Push audience entries and exits to Braze as they happen.

Improvements

Realtime sync activity. A redesigned activity view and a delivery preview on each realtime sync.
The realtime sync Attributes step now shows which Store fields never reach the destination.

Fixes

Bug fixes in Zeotap Agent.
Bug fixes in identity resolution on BigQuery and in filter value suggestions.

September 15, 2026

New

Forward events into a Profile Store. Event forwarding rules can now write fields straight into a Profile Store.

Improvements

Realtime syncs send profile attributes. Enrich each realtime delivery with attributes from a Profile Store, and edit a realtime sync after creating it.
Clearer realtime sync pages. A realtime sync now shows what it sends, how fresh it is, and how many deliveries are waiting on data.

Fixes

Reliability improvements for orchestrations.

September 14, 2026

New

Full and selective refresh for Profile Store feeds. Re-send every field, or only the fields you choose, for every record in a feed on demand.

Fixes

Bug fixes in orchestrations.

September 12, 2026

Fixes

Bug fixes in Zeotap Agent.
Security improvements.

September 11, 2026

Improvements

Warehouse credentials and compute pages. Credentials and compute now have their own tabs in the Warehouses area.
Shared items on the schema diagram. The schema diagram marks which models and relationships come from a parent workspace.
Shared with me lists destinations. Workspace settings now show the destinations a parent workspace shares, not just its models.

Fixes

Bug fixes in traits, audience syncs and orchestrations.
Bug fixes in workspace sharing.
Security improvements.

September 10, 2026

Improvements

Better matching for non-Latin identifiers. Non-Latin identifiers are now normalized before hashing, so ad platforms can match them.
Expanded documentation for sync modes, relationships, computed attributes, orchestrations and Insights.

Fixes

Bug fixes in syncs and traits.
Security improvements.

September 9, 2026

New

Snowflake loader change feeds. Read only what changed in a Snowflake table using its change tracking, or choose exactly which timestamp column a loader uses.

Improvements

Destination pickers show where a destination comes from. Every destination picker says which workspace a shared destination belongs to.
TikTok sign-in. Connect TikTok destinations with a shared sign-in, without bringing your own app credentials.

Fixes

Reliability improvements for Customer 360 profile queries.
Bug fixes in syncs, the filter builder and warehouse timestamps.
Reliability improvements for event forwarding.
Bug fixes in TikTok destinations.

September 8, 2026

New

Realtime syncs. Push people to a destination within seconds of them entering or leaving a realtime audience.
Workspace and destination sharing. A parent workspace can share models and destinations with its child workspaces, read-only.
Map objects and lists of objects. Map a structured column or a whole related model into a destination field as an object or a list of objects.

Improvements

Related-model filters on computed attributes. Computed attributes can now filter on values from a related model.
Safer loader setup. Saving a loader now checks that its destination table is not already used by another loader.
Faster rollout of Browser SDK updates to your site.

Fixes

Bug fixes in syncs, field mapping, loaders and organization settings.
Security improvements.

September 7, 2026

New

Advanced filtering for live events. Filter the live event stream and the event debugger by any field in your source’s schema.

Improvements

Streams navigation in pipeline order. The Streams menu follows the order data flows, and each feature uses one consistent name.
Unsaved work is kept across Streams. Forms in Streams now warn before you lose unsaved changes.
Faster navigation between modules.

Fixes

Bug fixes in Streams.

September 6, 2026

Improvements

Streams overview health. The Streams overview now shows at a glance whether data is flowing.

September 5, 2026

New

Streams detail pages. Open any Streams object to see where it sits in the pipeline, read schema drift as a diff, and review event contract violations.

Improvements

A better home for Event Sources. Create a source on its own page, copy integration snippets with your real write key filled in, and see when the first event arrives.
Advertising ID on iOS. Set the advertising ID yourself in the iOS SDK.
Event debugger status. The event debugger shows what it is doing while it connects.

Fixes

Bug fixes in Streams.
Bug fixes in identity resolution and golden records.
Bug fixes in the mobile SDKs.
Bug fixes in BigQuery models.

September 4, 2026

Improvements

Faster, simpler identity resolution. Large graphs resolve with far less warehouse work, runs report plain outcomes, and full versus incremental runs are chosen for you.
Event transformation output schemas. Declare the shape a transformation produces so downstream mapping knows what to expect.
Fractional-second date formats. Field transforms can format timestamps with milliseconds or microseconds, and the transform picker warns about incompatible values.
Orchestration run details. The run history shows how each run scanned your warehouse, and reactive orchestrations evaluate fewer members.
Undo tidy-up in the schema diagram. Connectors also re-route as you move cards.

Fixes

Bug fixes in orchestrations, relationships, syncs, alerting, warehouses and the HubSpot loader.
Reliability improvements for event forwarding.
Security improvements.

September 3, 2026

New

Sessions. The Browser SDK groups activity into visits, and an end-of-session event is sent when a visit goes quiet, ready for audiences, orchestrations and forwarding.
Shared-device attribution. Decide which profile anonymous activity on a shared device belongs to when two people use it.

Improvements

Default per-profile limits. New identity graphs now apply a sensible per-profile limit to each identifier type.
Schema diagram lineage. Selecting a model in the schema diagram traces its path to the root model.
Braze endpoints. Choose the US-07 instance or enter a custom REST endpoint for Braze.
Advertising ID on Android. Set the advertising ID yourself in the Android SDK and the React Native SDK.
Connection tests check what is on screen. Test a warehouse’s unsaved changes before you save them.

Fixes

Bug fixes in the schema diagram, traits, identity, audience estimates, warehouse credentials and the HubSpot destination.

September 2, 2026

New

React Native SDK. Send events from React Native apps on iOS and Android.
Per-profile identifier limits. Keep people who share a device as separate profiles by capping how many values of an identifier one profile can hold.
Cookie collection in the Browser SDK. Optionally attach your page’s own first-party cookies to every event.

Improvements

Change a warehouse’s credential in place. Pick a different credential from the warehouse’s own edit screen.
Preview before saving a model. An edited model query must be previewed before it can be saved.
Alerts on realtime audience rebuilds. Get alerted when a realtime audience rebuild fails or a membership update is held back.

Fixes

Reliability improvements for the Browser SDK.
Bug fixes in models, warehouses and realtime audiences.

September 1, 2026

Improvements

Clearer credential choices. Warehouse credential dropdowns now say what kind each credential is.

Fixes

Bug fixes in warehouses and realtime audiences.
Reliability improvements for orchestrations.