March 2026

March 27, 2026

New

• Adobe destinations. Send data to Adobe Analytics, Adobe Experience Platform, Adobe Target, Adobe Campaign and Adobe Audience Manager.
• Identity tools in the MCP server. AI assistants can create, configure, run and explore identity graphs and golden records.

March 26, 2026

New

• Salesforce Marketing Cloud destination. Sync to data extensions, contacts, orchestration entry events, triggered sends, subscriber lists and SMS audiences.
• Salesforce Data Cloud destination. Send data to data streams, profiles, segments and activation targets.

Improvements

• Faster syncs to most destinations.

March 25, 2026

New

• Audience Boost. Enrich audience syncs with additional identifiers to raise match rates on ad platforms.
• Probabilistic identity matching. Add confidence-scored fuzzy matching to identity graphs and set the confidence threshold per audience or sync.

Improvements

• Zeotap Agent answers from the documentation. Zeotap Agent grounds its answers in the product documentation.

March 13, 2026

New

• PII masking. Label columns by sensitivity to mask them in previews, block them from syncs or hash them on sync, and detect likely personal data automatically.
• Required field mappings. Destinations mark the fields they require, so a sync cannot be saved without them.

Improvements

• Destination field picker. Choose destination fields from a searchable list, even before a connection test, or enter a custom field.

March 7, 2026

New

• Zeotap Agent. Chat with an AI assistant that can explore and build in your workspace, with conversations you can come back to.

Fixes

• Bug fixes in Zeotap Agent.

March 6, 2026

New

• Insights. Track sync health, throughput and duration, audience size trends and activation coverage in one place.
• Audience overlap. See how many members two audiences share.

Improvements

• Audience and sync pages show their own trends and health.

March 2, 2026

New

• Orchestrations. Build multi-step orchestrations on a visual canvas, with delays, waits, branches, A/B splits and sends to destinations, evaluated in your warehouse.
• Orchestration tools in the MCP server. AI assistants can list, inspect, validate and run orchestrations.

Fixes

• Bug fixes in orchestrations.

March 1, 2026

New

• MCP server. Connect AI assistants to your workspace with scoped API keys to read and create models, audiences, syncs and more.
• Natural-language audience builder. Describe an audience in plain language and get a filter you can review and edit.
• AI guardrails. Set policies that limit what AI agents can do, require approval for sensitive actions, and review every AI action in an audit log.